The David Yurman location in TriBeCa New York is known for their Summer Soiree rooftop parties. The Yurmans chose to honor Coco Rocha and Joan Smalls (the Yurman Jewellery spokesmodel) at the corporate headquarters with a killer view of the Hudson.
“There’s something so lovely about being in the outdoors in New York City in the summertime,” said Smalls. “It’s been a busy summer and any chance I get for some relaxation in the city, I take it! As soon as I came in, I saw an image of myself [in the campaign] for the first time. To finally see everything we did that day, it’s like wow! It’s so iconic; it’s full of memories that I’ll remember forever…”
The ever socially conscious, Coco partnered with Senhoa to design a jewelry collection to further the empowerment of women removed from the sex trade in Cambodia. Through proceeds collected, these women are educated, and taught to create jewelry for a living!
” It’s actually quite amazing material that they work with,” said Coco. “Everything is going to a good cause. We don’t keep any of [the proceeds] and the Senhoa people are good about making sure the money is in the [right] hands.” Coco is looking for an avenue to merge her hard work for both Haiti and Senhoa.
We could all learn a thing or two from Coco’s endless hard work and devotion to giving.
